ABOUT CHECKIN
We built the software we wished existed.
OUR ORIGIN
It started with our own shop.
Before CheckIn was a software company, we were small business owners — running an Apple Authorized Service business and looking for tools that could keep up with how we actually worked. Not just a cash register. A real business management system: customer quotes, repair orders, supplier purchase orders, parts inventory, and API integrations to connect with the vendors and platforms that kept our operation running.
The software we had built our business around was eventually acquired and transformed. Overnight, the deep functionality we depended on was replaced by a generic, mass-market product designed to serve the widest possible audience not businesses like ours. The integrations disappeared. The specialized workflows we relied on were stripped away. Support declined. And requests for help were met with silence or a ticket number.
So we built CheckIn. Not to become a SaaS company, but because we needed something that actually worked the way our business worked. We drew on everything we understood about specialty retail and service businesses the real workflows, the real integrations, the real operational complexity and we built it properly. Full-featured. Purpose-built. Nothing left out because it was inconvenient to include.
Over time, we found that other specialty businesses were living the same story: excellent operators whose software had been acquired, hollowed out, repriced and who were being told to just deal with it. We decided to do something about that too.
"We didn't set out to start a software company. We set out to solve our own problem. And then we realized we weren't the only ones who had it."
So we built CheckIn. Not to become a SaaS company, but because we needed something that actually worked the way our business worked. We drew on everything we understood about specialty retail, wholesalers, small manufacturers and service businesses the real workflows, the real integrations, the real operational complexity and we built it properly. Full-featured. Purpose-built. Nothing left out because it was inconvenient to include.
Over time, we found that other specialty businesses were living the same story: excellent operators whose software had been acquired, hollowed out, repriced and who were being told to just deal with it. We decided to do something about that too.
Quilt shop owners reached out to us. Then sewing machine dealers. Then boutique furniture and appliance retailers who had searched for years for software that understood their business. Each conversation told a version of the same story.
Their software had been acquired by a private equity firm. Support had declined. Prices had gone up. Feature requests went unanswered. And when they asked for something specific to how their business worked, they were told to use a workaround or to wait for a roadmap that never materialized.
Private equity consolidation in business software has a predictable pattern: acquire the market leader, cut support costs, raise prices, and optimize for growth metrics that have nothing to do with whether the product actually serves its customers well. The businesses being hurt by this aren't careless operators. They're dedicated, hardworking shop owners the backbone of their communities being systematically underserved.
We recognized the pattern because we had lived it. And we understood something important: the businesses being left behind weren't looking for a feature list. They were looking for a company that would listen, show up, and actually care whether their software worked for them. CheckIn was built to be exactly that.
WHY WE'RE HERE
Small businesses are the backbone of every economy. They deserve to be treated that way.
"We are the opposite of this. And that shows in everything we do."
OUR PHILOSOPHY
Conscious capitalism. Mindful business.
Real accountability.
We believe business can be a force for good not just in the products it builds, but in how it operates, the relationships it cultivates, and the values it refuses to compromise on. We call this conscious capitalism: the idea that doing right by your customers, your employees, and your community is not at odds with building a healthy, sustainable business. It is the foundation of one.
Practically, this shapes every decision we make. We don't raise prices arbitrarily. We don't nickel and dime. We don't lock customers into ecosystems designed to trap them rather than serve them. We build software we'd want to use ourselves, and we provide support we'd want to receive. We are mindful about which markets we enter, which features we build, and how we grow because we'd rather do fewer things better than chase every opportunity and serve no one well.
OUR SOCIAL MISSION
Personal, Purposeful. Non-negotiable.
CheckIn carries a social mission that is personal to us. We are a company committed to building awareness and supporting women's health causes specifically Chronic Fatigue Syndrome (ME/CFS) and endometriosis. These are conditions that disproportionately affect women, are chronically underfunded in research, and are far too often dismissed or minimized by the very systems meant to help those suffering from them.
This is personal to us. It's part of who we are as a company not a donation checkbox or a marketing initiative, but a genuine commitment woven into CheckIn's identity from day one.
We believe conscious capitalism means taking responsibility for more than your own bottom line. When you choose CheckIn, you're supporting a business that gives a damn about the world beyond its own growth targets. That's how we think business should be done, and it's the standard we hold ourselves to every day.
Chronic Fatigue Syndrome (ME/CFS)
A complex, debilitating illness affecting millions, the majority of whom are women that remains severely underfunded relative to its impact and often misunderstood by the medical community.
Endometriosis
A painful, chronic condition affecting 1 in 10 women that takes an average of nearly a decade to diagnose, and whose sufferers are routinely dismissed and under-treated.
Sound like the kind of company you want to work with?
We'd love to learn about your business, show you what CheckIn can do, and have an honest conversation about whether we're the right fit.
No pressure. No sales script.